I’ve got some SEO tips for blogs if you’re interested. Unless you have a banging social media presence splashed across the glorious triumvirate of Instagram, Pinterest and Facebook you are going to need to present your material to Google for proper viewership.
You know, even with the above social media darlings you are still going to have to optimize for their search engines. Tags for Instagram and keyword stuffing for Pinterest will get it done. Facebook? I don’t know. Pay your way in.
Understand that even with Yoast-perfect SEO there are tons of other factors that will need to occur to get your blog post ranked on the first page.
Google is now a sophisticate. Their bots are able to sniff out good blog content. Old school keyword stuffing on your blog is not cool. But you have to figure out the right keywords and present it proper to stand a chance at getting a ranking.
Let’s go. These are the SEO tips for blogs I follow. Even on this stupid post.
Install Yoast SEO Plugin
Yoast is probably the best SEO plugin. It’s free. I can only assume you’ve already installed your self-hosted WordPress blog, right chum? So go to Plugin >> Add New and search for Yoast. Click install and activate.
This ain’t no Yoast how-to post. Basically you will see a bunch of crap at the bottom of your fresh new blog post.
Follow the directions that Yoast gives you as you write under Readability Analysis. Make sure you add a Keyword Focus. Let the AI do it’s thing.
I’ve seen people in forums and comments complain they have solid Yoast green in their posts and their posts aren’t showing up in the Google top-10.
It doesn’t work like that.
Google and Yoast are not in cahoots to give you a ride to the top. Yoast just give you a fighting chance.
I’m pretty sure you know what your blog post wants to say. The deal is you have to focus on a couple of keywords so the search engines will know what you are writing about.
Now listen up, the days of you competing for one, two and most three word keywords are pretty much done. Definitely if your creating a new blog.
Important SEO tips for blogs is you’ve got to keep the keyword selection long. Long tail keywords.
These are keywords that are 3,4,5 words long. And the joy is that there isn’t a lot of competition.
The sadness is that they aren’t searched for a ton. “mountain bike” gets lots more searches than “mountain bike routes”.
Those 20 searches a month for the biking set add up. Particularly if you add that to the other 12 articles you wrote for long tail keywords in your niche.
That’s the game when you are starting out. You gotta grovel for the crumbs until you are big enough to get a seat at the table.
Keyword Tools for SEO
There are a number of keyword tools you can use. If you are flush with cash then pay ahrefs.com $99/month for their industry leading keyword research. Unless I’m making $10,000/month on niche blogs that ain’t happening.
You can use Google’s keyword planner. Click Go to Keyword Planner and a simple page will open. Type in your keyword and get to work.
I use Ubersuggest for my keyword research. It’s a great tool and so far free to use.
Type in a word and it is going to give you the search volume and SEO difficulty. It will tell you if you have a chance at ranking for that word.
Click Keyword Ideas and it will open up all the various keywords releatd to your “seed” keyword. Look for the green.
Now, does this mean you will rank for any green keyword with easy difficulty. Nope. I don’t even know where or how this data is processed. But it’s a start.
Find a long tail keyword with SEO possibilities that makes sense for your blog and get to work.
Writing SEO Content
Time to get to work writing content with SEO tips for blogs.
You want to use your keyword in the title, first and last paragraph of your blog post. Sprinkle it where it makes sense throughout your blog post. Yoast makes it easy to monitor the proper amount.
Drop that bad boy in your blog post description. You’ll find a spot in Yoast to add this.
Make sure to split up your content with subheadings. I make liberal use of the H2 tag. H3, H4 is fine too.
Make sure that your keyword is used in at least one of those subheadings.
People like photos. Your more likely to grab an initial attention with a couple of great images.
When you add an image to your photo make sure you use your keyword in the image title and alt text.
Now come back to your keyword analysis. A great idea is to add some different keywords throughout the blog post. Only if they make sense.
If you are writing about “content marketing” then it would be reasonable that the article would discuss “social media marketing strategies”.
The funny thing is while you are writing content based on keywords you are really targeting a topic in your blog post. Explore that topic but do so with your keyword phrase in mind.
Link in and Link Out
Linking is hugely important within your own blog.
The World Wide Web is a bunch of sites linked together. It may not feel that way given the economic nature of the Internet but it is a web of links. Google likes to see you participate.
Link articles with your blogs. This makes Google happy. But the main thing is it has the potential of keeping visitors on your blog. Keep them clicking around your property.
What doesn’t make sense to a lot of bloggers is sending your visitors away to someone else’s website.
Folks are in this game to make money online now. You want fast money then you need to learn Facebook ads. This post is not relevant for you.
If you want long term gain you have to pretty much forgo short-term gain. If serving your reader is giving up great links that roll off your site then so be it. You have to give before you can receive. That’s the game.
Final SEO Tips for Blogs
If you are paying attention to Yoast then you will see something called “slug”. This is your blog post permalink.
Say you are writing an article and your title is ‘Getting a Flat Belly in the Summer With Oranges’.
Your keyword is “getting a flat belly”. This is what you want as the slug, not the whole title phrase. Short is better.
You also do not want to use useless words like “the” or “is” etc. I think they call these stop words. Again Yoast will guide you.
Getting ranked in Google or other search engines is not easy. These SEO tips for blogs are the minimal things you should be doing to get ranked.
There are tons of other things like backlinks, social shares and the like that will matter before you find yourself on the top page.
However, using long tail keywords and optimizing your content will surely give you a good chance of initial victory. A keyword phrase you can compete with, great content and Yoast is basically a recipe for success.