Select Page

Fuck if I know how to choose a niche anymore. I can build a website. I can design. SEO is no problem. Writing is a blast. However, when it comes to choosing a niche (sick of that word) I find that to be the most perplexing activity of them all.

Everyone, and I mean everyone, says to choose your passion. Your niche is your passion. Your passion is your niche. Whatever. I am not building a website because I care about relating my passion to a thousand readers. I am building a website because I want to make money.

Yes, it is easier to write about what you like. It is far better to write about something that will bring in cash.

Unfortunately the problem is that any website will take 3,6,12 months to generate any real income. Ergo, if you are going to grind you may as well do something you like.

Until that passion become a chore

Spend 10 months flogging your passion and at the end you may or may not have created a site worth anything. But hey, at least you learned something I guess.

But what do I know. I quit this racket years ago only to recently think I wanted to rejoin the make money online herd (so much cattle on the range!). I made a lot of money online back in the day when scraping clicks from Adsense was ridiculously easy to do until the algorithms shut it down. Now building money making websites is a serious enterprise. I neither adapted or cared to all that much.

So, I sit here worrying now how to choose a niche. What is the passion I want to sacrifice at the altar of affiliate marketing? None of them frankly. Maybe I don’t want to pimp out my interests.

See I understand when you are being taught the basics, the easiest thing to tell a person when they inevitably ask “what do I build my website on?”:

“Hey, do you know how to choose a niche to build a money-making website on?”

“Easy son. Why, just think about your passion and create a blisteringly wonderful site on that.”

“But I want to make money.”

“You will, but first you have to do what you love.”

“But I love money.”

“The money will come. Just give it time.”

“Why do I have to wait? Can’t I just find something that makes money and market that?”

“Of course. That would be your passion. Maybe you’ll get lucky and it will make fat stacks of cash immediately.”

“But what if I my passion doesn’t work out?”

“That’s okay. You’ll have learned a lot and you can try another passion in 6 months or so.”

“But they say don’t give up. You might be a week away from success.”

“Well yea, there is that.”

“So why don’t I start with something that has a better chance to make money than my passion?”

“Nope. Your passion is your niche. Your niche is your passion.”

“That’s dumb.”

Back into the web sewage

I used to make a lot of money slinging niche garbage into the web sewage. Google changed their algorithms a thousand times and I frankly got sick of the game. If I had created sites on my passion I would have had an evergreen niche to collect fat stacks from.

That isn’t what happened. So now I’m back in the sewage trying to determine how to choose a niche site because, I don’t know, I’m bored or something. Obviously the competition is far stiffer. The social circus you have to perform in from Pinterest, Instagram, Facebook, et al is nauseating. But I’ve created a little shack over on the banks of the sewage that I’m working on. Let’s see what happens along the way.

Cheers.