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Affiliate Marketing on the Internet (Sucks)

November 3rd, 2008 · 8 Comments

The title above sounds all official and shit, huh? I went through some nichebot keyword phrases and pulled one out to see if I could rank for it. I decided to add the inevitable at the end in keeping with my cynicism and to try some link baiting as well. It’s not like anyone is coming here to spend money. It’s not like I need to worry about my PR or rankings or any of that crap. So I can fool around and see what happens just for the hell of it. Entertainment for all 11 readers. It’s the best show around.

I went to Obama’s website over the weekend. No, I’m not a supporter. But what struck me was the landing page. Gimme money. Right up front. They aren’t sneaky about it. They aren’t making apologies for it. They just want your money. “Hello, thanks for coming. Go ahead and send your cash”. Seems to have worked for them big time. The campaign raised millions of dollars and pretty much buried McCain in the money they spent.

Politics aside, what lesson can we learn about that? I think maybe trying to figure out where to place ads and Adsense on your webpage is a waste of time. There are two kinds of websites. One that is your pet project that you care about and want to make pretty and socialize. The other is to make money. I challenge you to do both effectively with these little dinky niche sites we build with PLR.

Anyway, I’ve built websites where I try to find cute places to put an ad. Or figure out if my Adsense needs to go left or right and/or bottom. Should I put an ad above the fold here or below the fold there? Know what? If you want to make Obama-rama money maybe you should just put a big-ass advertisement right there in the middle of the page. Maybe if you have a niche, say on carrot sticks, just put an advertisement for a big basket of carrot sticks right there in the middle of the Index page. Make it take up 80% of the page. BUY HERE! People will either click the advertisement or leave. That is pretty much the only choice I want them to have anyway. Put the ad in javascript so Google can’t read it. Splash an article or two on the page and go nuts getting backlinks.

I dunno. I’m tired of building websites. Page after page of articles on niche crap no one reads anyway. My best website is one that is 5 years old or so, with content that hasn’t changed in two years. About 12 pages worth. I have a StoreStacker site hanging off the thing, before that I had WPDFI script site, and have been getting multiple sales a month, except for winter, on the thing with little effort. Even as pathetic I am with Adsense I seem to generate quite a few clicks. The best of any site actually and it’s an old XSP site. I have a big ugly Adsense block above the fold and right in the middle of each article page. Since it worked on that one I thought I’d try it on other sites. But, you know, I can’t get them off the ground and revert back to building thoughtful PLR niche sites which aren’t all that special either.

See I’m stupid. I continue to build niche sites with PLR and try to make the subtle Adsense click or affiliate sale. What I should be doing is building product sites and use a litle PLR to make Google happy. See the difference? StoreStacker gives you that option easily. BANS does too if you swing that way.

I don’t care about providing information. I care about making money. I haven’t been doing a good job of that lately. I have a blog that gets tons of traffic. More every day. Over 500 visitors a day. I have tried every monetization method that I can think of with the exception of paid advertising, and haven’t made a dime. I actually have two blogs like this. I tried putting Adsense on them a couple of times over the last month. I didn’t get one click and it sent my CTR and subsequent Adsense payout across my other sites into the crapper. I have made zero money on these two blogs. CJ, Chitika, Ebay, Shareasale; nothing works. Frustrating to say the least but not surprising given the “social” content. Oh, wait, I have Kontera on them and they made about $15 total last month.

I wonder if people are going to be in a buying or clicking mood over the next few months. The campaigns have been a drain on Americans. The financial crisis. The recession. Could be a tough time for folks trying to earn a buck online. Christmas is coming up but will people be in a festive mood?

I hope my Ebay/blog sites start pulling in a few more sales. I’d like my WPDFI script sites do the same. I yanked Adsense on all but a few sites as I can’t make that shit work and when I try harder it screws up the sites that do work well. But ultimately I want to try to build a few sites that promote a product front and center. If it works I’ll write a $127, $97, $47, $27, $17, $1.37 ebook called Building Obama-ramas

I’ve been getting a few emails for the latest ebooks. One from The Lazy Marketer for a way to game the lame search engine at Microsoft. I guess being number one in any search engine is worthwhile but when I went to check out the early bird site, my company’s web filter blocked the site as porn.

Then of course Blogging to the Bank is now a version 3. I bought the first version a couple of years ago. The tactics lasted about 2 months that was described in the ebook. I’ll pass on this one but if you decide not to you should do two things: 1) Find you favorite guberu and buy through them to get more useless bonus shit to download and 2) When you visit the site, simply click out of the site and a pop up will appear giving you a chance to buy the crap for a $10 discount. Learn that lesson too. Never give up on a potential sale. Rock on.

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8 responses so far ↓

  • zania // Nov 4, 2008 at 12:51 am

    Do you know, I like that idea of a nice big java script ad saying ‘give me the money’. Why not?
    It’s what we are all busting a gut for anyway.
    Course we are all not Obama…

    I’ve given up trying to work out Google and affiliate sales. I have old blogs out there making me decent money, yet they break all the rules, and others I work hard on which hardly break a sale.

    But yeah, rock on :)

  • Angel // Nov 4, 2008 at 11:11 am

    Have you thought about presenting CPA offers to visitors?

    Sign up CPA networks, you may get better results.

  • Frank C // Nov 5, 2008 at 9:25 am

    That’s my “Big Honkin’ Ad” philosophy. Make the ads big and noticeable, not nice and discrete, and people will start clicking them.

    On the Presidential campaign, essentially Obama had an Internet Marketing site and McCain had a social “Content is King” site. I guess we know which one worked better so far as bringing in the dough.

    On your underperforming site, some sites just don’t monetize well, in spite of traffic. Maybe it’s the lack of buying keyword or perhaps it’s just attracting current owners rather than new buyers. The problem can usually be traced to the traffic arriving on the wrong keyword.

  • Splork // Nov 5, 2008 at 10:11 am

    Hey Frank. Yep that was my recent motivation to building affiliate sites like those that I just wrote about in the “I Bought The Conduit Method” post. I want to build “Big Honkin’ Ad” product affiliate sites. The Conduit Method ebook (more like e-pamphlet) is crap, IMO, but the idea is where I’m headed.

  • Splork // Nov 5, 2008 at 10:13 am

    Angel, thanks for the suggestion. I started looking into it and applied to a couple. We’ll see if it will make a difference.

  • Nicola Boschetti // Nov 21, 2008 at 12:48 pm

    Oh my, this is a wonderfl article.
    Finally, someone who is not trying to sell me a 50$ ebook with the real secret formula. I see we are all in the same trouble: finding a good way to build a website who make money as primary goal.
    But the question is:
    - starting from the point the “content is king”, will google put your 80%ad-only page at the top of the SERP without building content?

  • Marc // Dec 4, 2008 at 9:10 pm

    I have to say that reading your blog is like watching an old 60’s show called Gilligan’s Island. In spite of efforts that show great promise, they never get off the island.

    This blog is one wild emotional roller coaster. I’m not sure if it inspires or demoralizes. I’ve been hoping for a long time that you make it big, but it seems the lost ball will never get out of the high weeds.

  • Online Privateer // Dec 16, 2008 at 12:00 am

    You know, you are absolutely right, affiliate marketing does suck. So does making niche site after niche site and only seeing pennies on the return. Seriously, how many hours of work do we put into “making money online” and how much money do we get back per hour? Probably not much. 1 in a million make a decent buck.

    The best way I’ve learned is to take all that SEO and internet marketing experience and go out and do some consulting. You’ll make some actual decent money that way, and you can work on the grind in your spare time.

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