Out of all the blogs and websites I have, only a handful get much love from Google. I get most of my web traffic from MSN, Yahoo, Technorati and other referral links. Listening to CNBC on Sirius this morning and they were reporting that Google commands 60% of all search engine traffic. One brokerage is calling for Google’s stock to shoot to $800. Google’s ad revenue is staggering. The Google train chugs on without me as passenger.

As a webmaster it is certainly a good day when Google decides you’re good enough to be included in their game. Not denying that. Get your website in the top 10 for your keyword(s) and you’re dancing around the kitchen table like warriors back from a successful raiding party.

I’ve been bragging about my recent Squidoo successes, almost entirely due to Yahoo. I can’t even tell you how successful it has become now because doing so will (potentially) reveal my keyword. My niche. The success of that one lens has dragged two other lens into the top 1,000. I can’t wait until Yahoo indexes my two newest lens. It may in fact cannibalize the original. We’ll see.

But the thing is, on all my lenses, Google is virtually nowhere to be found. Why? Why the arrogance? I get traffic from MSN, Yahoo, Dogpile, AltaVista, AlltheWeb, Juno, Netzero, Verizon and all kinds of small little search engines. Maybe they scrape or buy their results from Yahoo. I don’t know. But I do know that Google is nowhere to be found. Why? Because it doesn’t like that I don’t have 5 incoming one-way links from a PR5 site? I search for my keyword on Google and the results are shit. My lens would make a fine addition to the results. Guess I need PR.

So what am I doing to try to ensure my continued Squidoo success? I am pointing Blogger blogs, those very ones that were thrown out by Yahoo, to those lens. I am pointing Tumblr blogs to the lens. I claimed the lenses in Technorati. I tagged them at Delicious. I’ll be pointing everything I can think of to those lenses. Then I am pointing those lenses to my “money blogs” (hate that term).

Squidoo encourages you to drive traffic to the lens, pretty much any way you can. They don’t care if it comes from this “bad” neighborhood or this “good” neighborhood, like Google makes you think they do. Any click on your lens is a vote for that lens and helps with your ranking. My referral stats are filled now with clicks from my Blogger blogs. Well, filled is probably an exaggeration, but there are quite a few visitors that stumbled across the Blogger blogs and clicked over to Squidoo. I went through all those Blogger blogs, removed old links and added only Squidoo links. Same with Tumblr. It appears to be worth the time it took.

Yes I am making some sales. Not as much as I’d hope and not as many as I’d have expected given the traffic increase. Whatever. Lots of cookies have been dropped on desktops now.

But you know, none of this would have mattered if I hadn’t come up with the right keyword and keyword phrases. I did all my research at nichebot. There is no magic button over there. Just a lot of thinking and trying to come up with good keyword phrases that might get noticed in the search engines.

Oh, and that’s another beautiful thing about Squidoo. The stats it provides are amazing. I see exactly how people came to the lens, what keyword phrase was used and what they clicked to leave. Simple and elegant. But think about that simplicity. It provides you with a list of keywords that you might never have thought of. Build lenses using them. I did. If one link is giving you better clickouts than the other, then replicate that success somehow. How? I don’t know. Build a lens to take advantage of it. It doesn’t cost a thing to try out an idea. Took me 15 minutes to build a lens that within a week gets over 600 visitors a day.

The hope is that I can saturate the whole niche/keyword phrases with blogs and lenses. Well, I can saturate Yahoo and MSN. Google will still ignore me…until they no longer can.

And BTW (or P.S. for those preferring guberu sales speak), I’m sure you’ve seen all those ebooks on Squidoo. DO NOT BUY ONE. I did all this without them. You can too. I promise it comes down to:

1. Keyword choice. It always comes down to keyword choice. Sorry.
2. Drive traffic to the lens any way you can (Technorati, Stumbleupon, Blogger, Wordpress blogs, Website links). It builds lensrank. The higher your lensrank the more likely Yahoo will take notice, which brings in more traffic and the circle continues.
3. Update the lens daily. Make some change.

That’s it. That is all I’ve done. No $37, 47 page ebook needs to explain to you more than that.