I’d like to tell you guys that I have now read this week’s biggest internet marketing hype, Day Job Killer, but I haven’t. In fact, I have no intention of doing so. I suppose I will have to remain in my killer day job instead. The following email subject headlines basically just turned me completely off:
- bob, the Day Job Killer is loose, 2 hours early
- Is Chris a Sell Out?
- Hey Bob, death of the day job is here…
- DJK is LIVE! -Affiliates get ready to become super affiliates now…
- bob, Day Job Killer is live – go,go, go!
- bob, just got the call from Chris, Day Job Killer LAUNCHED 9 seconds AGO!
- it all started with a single Adwords campaign
- Bob The Day Job Killer Has Launched!
- “Day Job Killer”, Should You Buy It?
- This Guy Made $1,163,396 With Clickbank Last Year!
- Kill Your Day Job Bob
- Don’t Be Fooled – Day Job Killer
- Bob, Day Job Killer is here…
- Time sensitive – Affiliate marketing made easy
Couple of things. No, my name is not Bob. Second, these gurus (or more likely, wannabees) are working way too hard to sell this thing. The alarms just keep going off against purchasing. The whole “if it sounds too good to be true, it’s probably internet marketing” thing.
It’s a shame when something that costs $77 seems to be cheap. But that is good marketing. That is good hype. Makes you feel like you are getting a good deal. Same as it ever was. Tuesday release. Priced at $X7 for X hours. Get your partners on board to build up the hype. The only thing missing is the “only releasing 500 copies” countdown.
$77. Think about that. We are so numbed to paying high dollars for internet marketing products that we don’t even think $77 is any big thing to pay for an electronic book. $77. That is real money to me. That pays bills. That buys entertainment. But for some reason, as IM product consumers it’s no big thing. How did that happen and why? And yes, I digress.
I don’t doubt for a minute that there are some good people in this world who want to share the wealth. I’m sure there are marketers who want to help people. But if you are making a living off selling CrapBank stuff with Adwords and you have found a way to game the system to make $1000′s a day, you cannot tell me you are going to risk your livelihood by selling a tell all book to 1000′s of people so they can muscle in on your action. I’m more inclined to believe the action is the ebook you are selling.
I hope you all who bought this ebook are able to take the information, make tons of cash, and quit your cubicle driving job. I really do. You’ll just have to send in a comment from whatever island you bought and tell me all about it because I am saving my money.
{ 31 comments… read them below or add one }
Bob, eh?
Bob… I guess I am very fortunate. My hypnosis business supports me very well. Yet, I *still* want an Internet business. So I buy things like DJK.
Ever since I was young, I had wanted a business that “runs by itself”. IM seems to fit the bill.
So, I keep looking, reading, watching, buying… it’s exhausting, but I am learning a lot.
I am also changing the way I buy information. Since I cannot view the IM products as I would in any bookstore, if the product doesn’t fit my needs, I simply return it.
Period.
I love ClickBank for that, too. They return the money quickly — without blinking. To me, it’s risk-free and easy.
Realize, however, I am not buying stuff just to look at it and then return it. It’s information that I believe I will need. BUT — if it doesn’t live up to its own HYPE, it’s going back.
Most people don’t even read the stuff they buy. I print it out, but it in a paper binder and read it that week. If I feels it’s not up to snuff, *click*, it’s gone.
I think if most people buy IM products that way, not only will the value go up in th products, but maybe the product will need to live up to all the HYPE in the salesletters.
Bryan
“Couple of things. No, my name is not Bob….”
Great post! Crapbank just about sums up the piles of bovine excrement on that site. Funny, i got the Bob email too (and my name is not Bob either!)
I heard that this (DJK) is nothing but a big scam anyway! See here:
http://www.scam.com/showthread.php?t=22106
Good blog. Nice to hear a voice of reason in a sea of hype!
Well, it can’t really be “Splork”.
Usually when an Internet Marketer is pitching an expensive (translated: over $17) product, the MBG (Money Back Guarantee) is prominently featured. That installs confidence in the prospective buyer. Guess what: DJK doesn’t have one.
I think IM is like the WILD WEST during the great gold rush. You’ll make more money by selling the shovels to the gold diggers.
I do believe some will strike gold using the tool but most end up with just a $77 worth of shovel.
I bought it, read it, it is all regurgitated crap that we have already seen with a nice bonus of crappy writing skills and major spelling errors all packed into a feeble 69 page ebook.
Some of the methods in DJK are sound but there is no way in hell this guy is making $100k/mo. This supports the fake clickbank results screens theory I had in regard to the video.
Further the use of the techniques taught in DJK that work now will be rendered useless very fast by those using the methods.
Why in the hell would someone give away their secret to $100k a month knowing that they would be chopping off their own head?
I have requested a refund btw.
Charles
lanshark,
He doesn’t need to advertise a money-back guarantee as ClickBank will *always* refund your money if you request it with 60 days. They are really good about this.
Bryan
If you can’t treat it as an educational business expense aimed to improve your performance a few percentage points, it might not be your cup of tea, but as people have stated, it is a Clickbank product, and you can always request a refund if you think it is junk.
@Charles Heflin – you seem to have had a nice boost of traffic to your site in September, probably from affiliate marketing
I am not sure what keywords you rank for your own site
I rank well for things like
lsi related search results (first)
google lsi (fifth)
Then again those aren’t competitive terms
I haven’t read your ebook, but it seems you specialise in LSI based methods in your ebook.
As one ebook publisher criticizing another, you should know that ebooks don’t have to be massive tomes to give value.
I would also read Clickbanks rules, because I have already found one page where you are breaking them.
I gave Day Job Killer a fairly neutral review – it will only sell based on my review to people who will benefit from it and who I can help with the bonuses I offered.
I just posted this on the Warrior Forum:
Someone wrote, “Chris as an affiliate marketer makes over 2k a day as an affiliate marketer. Equates to over a million dollars a year.”
My reply:
Very nice. But I have a question:
In Day Job Killer, he says on the first page, “It’s been over a year now since I got started in Internet Marketing….”
Now, how is this possible?
Here’s a guy who “gets into” Internet Marketing, and within months finds out all of the tricks, sneaky tactics, secrets, etc…. succeeds in creating a HUGE income in the 6 figures, writes a book, creates a 7-figure income…
In a year? A year. Now, seriously.
I know what it’s like to have a successful business. I own one and I am saying this so there’s not the impression that I am looking for the “quick buck”. However, it takes time to learn the ropes.
So, how can someone do all of what he’s claiming within a year?
Maybe it’s possible. I am not saying Chris didn’t do it. All I want to know is how. (Did I ask that enough times?)
[end of post]
==============
This is really bugging me.
Someone replied to me, “The answer to your question, would be he had someone to ‘pull’ him up of course. Someone to guide him and take him through all the possible shortcuts, showed him the network and so on so forth which eventually led to his accelerated learning, waterfall of resources and goldmine of contacts which then led to his ideas and JVs.”
So, is this really fair? Isn’t this just dishonest and misrepresentation of the facts.
Is Charles correct when he says, “…there is no way in hell this guy is making $100k/mo.”?
So confused.
Bryan
Someone wrote, “Chris as an affiliate marketer makes over 2k a day as an affiliate marketer. Equates to over a million dollars a year.â€
Maybe he does, maybe he doesn’t – but the word makes is misleading if you are using ppc. As a simplified (and fictional) example: You can spend $1900 and make $2000 a day but you are only really ‘making’ $100 a day.
Hey guys, it would be good to have Chris come and read this thread and reply to everything.
Another point regarding this: “$77. Think about that. We are so numbed to paying high dollars for internet marketing products that we don’t even think $77 is any big thing to pay for an electronic book.”……. well you can pick up a copy of Perry Marshall’s book (Ultimate Guide to Google AdWords) on amazon.com for $16 – that’s well under a quarter of the price of this overhyped ebook (and you get a real hardcopy book!) And for that $16 you will get useful Adwords info you can actually use – which don’t involve “stealing, robbing, sneaking, destroying..etcâ€
But then if you are paying out $1000+ per month on Adwords, a small performance increase can make a huge difference to bottom line.
A loss leader becomes a revenue source, and you can increase your advertising spend and multiple your earnings.
I wouldn’t advise anyone to buy the book as a “get rich quick” solution, or as the only source of research.
I think even if the book itself isn’t as good as it’s claimed to be, Chris is a damn good marketer since he made almost 7k sales the day it lunched.
Looking at Chris’s site today (Feb 9), he says he’s sold 8,000 ebooks….hhmm..
$77 x 8,000 = $616,000 .
Assuming he’s paying out 50% to he’s affiliates, he’s still making over $300,000 in a few days.
This is how he’s really making his money I bet, and not from doing a PPC business. So, when he’s showing examples of how much he makes, is it a true PPC campaign promoting other people’s products OR is he showing how much he’s making? Sure, who wouldn’t be impressed with someone making over $300,000 in less than a week ?
On another note, even Rosalind Gardner has jumped on the bandwagon. On her blog she makes some good points of why this is not good, but then she endorses the product. This is what she said which makes so much sense:
“If you’ve read my Super Affiliate Handbook, you know that I have proven that long-term business sustainability and success as an affiliate is achievable by driving traffic primarily via PPC to a portal/review web site; the objective of which is to build BIG lists of loyal customers by building trust through real value.
I’ve always tried to steer you clear of those ‘plans’ that definitely do NOT work – ie. those that don’t include the first word on list building or PPC marketing and rely solely on a hope-and-a-prayer scammy search engine optimization methods. I hope you listened and kept your money in the bank….”
(See the rest at http://www.netprofitstoday.com/blog/ )
If you want something interesting to read about these so-called guru’s , take a look at:
http://www.your-future-income.com/sitebuildercontent/sitebuilderfiles/guruscam.pdf
Wow…some pretty powerful statements here..some I agree with..and some I dont. But what I havent heard from someone who bought the product..is have you tried the methods? Any Of Them? A dear friend let me read her copy ….and together we tried one single method…and neither of us knew jack about adwords…but…we followed the steps …and tested..guess what?? Ill be damned if it didnt work!! In the most obscure little niche you can imagine. And like I said…we didnt know jack. Hypey claims?? maybe…To expensive?? Yup…but…does the stuff work?? Hell yeah it did…
If all the methods work as claimed, and if this is an extension of Affiliate Project X, then why did he sell it as a separate product instead of upgrading the product people had already bought?
Is he saying, Buy my products now because about every three months they will be worthless?
I still haven’t gotten anyone to give an accurate accounting of how they made money with his last two products, other than selling them as an affiliate.
Something about what he’s doing just rubs me the wrong way.
Yep, that kinda ticked me of too, because after I bought Project X I assumed there would be periodic updates as he said there would be. Would have been nice if he gave an upgrade cost for DJK. I still might not have bought it but it would have been nice if it was offered.
For all those here who didn’t buy DJK. You did the right thing staying away from it. The techniques in that ebook are not what they are cracked up to be.
Unfortunately, I did buy this ebook. I posted about it on my blog after I had read it. If you want to take a look at it you can do so by clicking on the link to my blog.
Save your money. It’s not worth anything that it claims to be.
Brian, thanks for the honest assessment of the product. We appreciate it. Get your money back, my friend, if you’re not satisfied.
Splork,
I’m way ahead of you. I submitted a refund request with clickbank before I even posted about it on my blog.
I’ve purchased all of Chris’s products including DJK. I think this will be the last of my purchases from him though. Much of the other IM info out there is the same old bread and butter “how to do the basics” stuff that’s been recycled a zillion times over. Chris’s products are different in that they are about strategy and tactics. Being creative and different is the best way to succeed. I bought Chris’s products to jog my creativity, not to copy his methods verbatim which will be rendered useless from overuse. I want to be able to invent my own tactics by studying Chris’s.
In DJK, Chris says that he was an offline direct marketer before he did online marketing. So it’s plausible that his offline experience enabled him to reach his level of success online in a year.
Torn by the hype of Day Job Killer and looking for honest answers, I started a blog Make Money Online – Scam or Legit?. One of my commenters referenced this thread, which I’m quite glad about. Having requested my money back for Affiliate Project X, I toyed with whether to purchase Day Job Killer. Finally greed and curiousity and knowing that I could get my money back, drove me to purchase and read Day Job Killer. I actually thought at first that there was no reason to try the nuking or slamming techniques, that there was plenty of good advice about simply finding a nice, high-end product that is highly searched and doesn’t have an affiliate linking to it and putting up an Adwords ad for it. I liked the idea that unlike Affiliate X the ebook seemed to emphasize real products, like software, computers, cameras, etc and not just being a Clickbank affiliate, but looking at Amazon.com or Ebay or Best Buy or Circuit City programs. This seemed to make sense to me. But even with the number of products and affiliate programs greatly increased, I do think again there is some truth that once hundreds of people are using this technique it becomes harder and harder to succeed at it.
Have I made any money from it? Not yet, despite some exciting Clickthrough rates (around 20% in one case). I will probably leave the ads up with modest cost per day for a little longer. I added some more today. But I noticed that there seem to be even more ads today than there were on Friday and I am thinking this is Day Job Killer fallout. I must confess I have been a total Ad/Affiliate junkie the last few work days. I find myself thinking I’ll just check a couple things while i take a break (on the day job) and one thing leads me to think “I wonder if….” and next thing I know hours have gone by where I’m doing this on DAY-JOB-TIME. Oh, my God, I may give new meaning to the term day-job-killer if I don’t get a grip and stop and go back to real work. Anyone know a good affiliate DETOX program?
Thank everyone for the picks and shovels during gold rush analogy. I am going to keep that in mind. To be honest, this is one of the few discussion threads I’ve been able to find that didn’t go along the lines of “Day Job Killer is a scam, click here and learn the real deal…. for only 49.95+special bonus for acting in next 24 hours” Speaking of that line of talk and Google Ads, what’s with the guy who has been scammed 37 times, regardless of the topic. Can he really be making any money with that ad? It’s up constantly — I think you could search on “First Baptism” and it would come up.
Well, I would be interested in hearing other ways that you have either made or lost money by trying to “make money online” (the magic words).
My own feeling is the techniques do work and probably worked great for Chris and his 12 test subjects. I’m not sure they will work for hundreds of people. I’m actually intending to wait a bit longer to decide about requesting money-back or not.
Well, I started a fairly objective review of DJK here:
http://www.memwg.com/blog/adsense/Day-Job-Killer-Review-Part-1.html
But then I had a change of heart about the whole AdWords scene:
http://www.memwg.com/blog/adsense/Making-Money-With-AdWords-Is-Mind-Numbingly-Boring.html
I’ve had some requests to finish the review, however, and I may do so just for completeness.
Somebody hit the nail on the head with that analogy of the gold rush: make your money selling shovels to the miner ’49ers instead of going for the gold yourself.
Exactly the direction I’m moving as well.
I’ve had it with the “hard work” involve in running a large content site, in piddling in the small change that is Adsense, in working for someone else as an affiliate.
If I work hard, I want it to be for a product that I can then sell to people. Maybe it’ll fail, maybe I still won’t make that much, but it just seems more concrete and less “ball in high weeds” to me.
And anyway, as Charles said, how do we really KNOW those Crapbank details aren’t faked? The only thing we all KNOW for certain is that money flows out of our pockets and into the pockets of people who sell PRODUCTS!
Hmmm….
Shame Splork, it is a great book.
I bought it, loved it, many of those same or similar methods we are using to do around 800% ROI on ppc campaigns.
A set of campaigns we setup just 1 month ago did $600 profit in the first month, and this month we are already up to $800 in profit.
Its a good read, with super quality information. But as with all things, if you do nothing with it and you dont test things then it will be another wasted $77.
Having said all this we have been doing this for a while so we know how to do this, someone else starting in ppc may not be so clued on. The trick is to super focus your keywords.
Anyhow, just wanted to leave my ramblings.
Regards
Marc
I think Charles is totally right.
Trancemaker: I really doubt there is such a thing as a business that “runs by itself.” I think any successful enterprise requires a lot of work. Granted, once it has achieved a certain degree of success, you can afford to outsource. The more the merrier. Eventually it will almost “run by itself,” so to speak, in the sense that others are doing the work. But work it takes–yours or others’.
And now he’s about to launch Day Job Killer II.
Day Job Killer II is also spam!!! Dont be a fuled by his “massive commissions”.